Monthly: February 2013

The Weekly Absolute

The Weekly Absolute #6 – SONIC BOOM

It’s imperative to know how your customers REALLY feel about the product or service you offer…

Identifying both champions and detractors is essential in projecting customer lifetime value. Marketers must use technology, products and processes to deliver surveys and reviews (without creating a SONIC BOOM)…allowing for a response less filtered or generic and offering true customer insight.

The Weekly Absolute

The Weekly Absolute #5 – SLOMOtion

S(earch) LO(cal) MO(bile)With 1 billion smartphones, mobile now accounts for 13% of search, with 40% of mobile search having “Local Intent”….Developers are now tasked with building sites optimized for multiple devices/screens..while online marketers must track, develop and intercept visitors with increasingly location based promotions and incentives.

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