S(earch) LO(cal) MO(bile)With 1 billion smartphones, mobile now accounts for 13% of search, with 40% of mobile search having “Local Intent”….Developers are now tasked with building sites optimized for multiple devices/screens..while online marketers must track, develop and intercept visitors with increasingly location based promotions and incentives.
The US has been leading the world in mobile ad revs, but countries like Korea and Japan have a more receptive audience, and are dominant when it comes to innovation in gaming and commerce. You can survive without a roof, but not without a mobile phone.
In online advertising, it’s important for your company to own the first page. Companies like Chevron and Samsung are leveraging technology to own your screen for as much as 15 to 30 seconds (using commercial pre-roll and companion interactive banners simultaneously)….
Twitter is actually advantageous for followers, not for tweeters. In other words, you don’t need to tweet very much, or at all, in order to get enormous value from Twitter. Try it for yourself. Click here to start. http://www.twitter.com