Monthly: January 2013

The Weekly Absolute

The Weekly Absolute #2 – The Three Fs

The Three Fs

Friends, Families, and Follows. “Return on Investment (ROI) for social…can’t be MORE social!” Q: What are your business objectives and how do they track against social media today? More friends, fans and follows is not a measure of return on investment (ROI). Social media is an “enabler” (of the objective) not of more social.

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