Friends, Families, and Follows. “Return on Investment (ROI) for social…can’t be MORE social!” Q: What are your business objectives and how do they track against social media today? More friends, fans and follows is not a measure of return on investment (ROI). Social media is an “enabler” (of the objective) not of more social.
Consumers use multiple devices simultaneously or hop from one to the next when making purchasing decisions. In fact, 57% of the time, consumers used a smartphone when using another device – 28% with a PC/laptop, 29% with television.